{"id":2785,"date":"2022-05-16T13:14:43","date_gmt":"2022-05-16T11:14:43","guid":{"rendered":"https:\/\/dekra.desgsr.com\/case-study\/with-dekra-promotions-atlantic-has-successfully-informed-customers-about-its-new-product\/"},"modified":"2022-06-02T13:05:01","modified_gmt":"2022-06-02T11:05:01","slug":"with-dekra-promotions-atlantic-has-successfully-informed-customers-about-its-new-product","status":"publish","type":"case-study","link":"https:\/\/dekra-arbeit.com.al\/en\/case-study\/with-dekra-promotions-atlantic-has-successfully-informed-customers-about-its-new-product\/","title":{"rendered":"With DEKRA promotions, Atlantic has successfully informed customers about its new product"},"content":{"rendered":"\n<header class=\"navigation navigation--light\" role=\"navigation\">\n\n<!--  <span class=\"bg\"><\/span>-->\n  <div class=\"nav-bar c\">\n\n  <div class=\"nav-bar__left\">\n    <a href=\"https:\/\/dekra-arbeit.com.al\/en\/\" aria-label=\"Home\" data-home=\"true\" class=\"logo 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animation--02\">With DEKRA promotions, Atlantic has successfully informed customers about its new product<\/h1>\n\n    <span class=\"industry animation animation--03\">Industry:<span>food<\/span><\/span>\n\n    \n  <\/div>\n\n  <div class=\"case-study-cover__image\">\n    <div class=\"overlay\"><\/div>\n    <img loading=\"lazy\" decoding=\"async\" src=\"\" data-src=\"https:\/\/dekra-arbeit.com.al\/wp-content\/uploads\/2022\/04\/IMG_7487-za-zelenu-sekciju-overeno-1.png\" alt=\"With DEKRA promotions, Atlantic has successfully informed customers about its new product\" width=\"1\" height=\"1\">\n      <\/div>\n<\/section>\n\n\n<section class=\"case-study-content\">\n  <div class=\"c\">\n\n    <div class=\"case-study-content__left\">\n      <span class=\"small-headline\">client<\/span>\n    <\/div>\n\n    <div class=\"case-study-content__right\">\n      <div class=\"wrapper__content text-content\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Atlantic Grupa d.o.o. is one of the leading regional companies in the food and beverage industry with well-known brands Argeta, Barcaffe, Cedevita, Bakina tajna, Cockta, Donat, and Smoki. In addition to the production itself, they have a distribution system and employ about 5,300 people. The company is headquartered in Zagreb and has branches in 8 regional countries.<\/p>\n<\/div>\n<\/div>\n\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-content\">\n  <div class=\"c\">\n\n    <div class=\"case-study-content__left\">\n      <span class=\"small-headline\">Problem<\/span>\n    <\/div>\n\n    <div class=\"case-study-content__right\">\n      <div class=\"wrapper__content text-content\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Atlantic launched a new product category, the new Barcaffe Cappuccino, and had a desire to introduce consumers to its new range. Atlantic's was to increase sales by activating <em>in-store<\/em> promotions, which would be accompanied by <em>outdoor<\/em> promotions.<\/p>\n<\/div>\n<\/div>\n\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-content\">\n  <div class=\"c\">\n\n    <div class=\"case-study-content__left\">\n      <span class=\"small-headline\">DEKRA solution<\/span>\n    <\/div>\n\n    <div class=\"case-study-content__right\">\n      <div class=\"wrapper__content text-content\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In cooperation with Atlantic Grupa, we had the opportunity to participate in this project for the new Barcaffe Cappuccino. DEKRA implemented Atlantic's idea for simultaneous in-store and outdoor promotions. The project was very challenging because the project took place during the pandemic. Conducting in-store promotions also included prize draws after each consumer purchased a product. Customers had the opportunity to win prizes such as milk frothers, ballpoint pens, mugs, shopping bags, and cappuccino samples. On the other hand, during the outdoor promotion, consumers were able to meet our promoters who handed out cappuccino samples to by-passers to allow them to taste the cappuccino before their decision to buy.<\/p>\n\n\n\n<p>The promotion was very successful, and the distribution of a large number of promotional and informational materials led to increased sales of the new Barcaffe Cappuccino. We were motivated by many returning customers who showed interest in the product. Some of them recommended the promotion to their friends and acquaintances.<\/p>\n<\/div>\n<\/div>\n\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-services c\">\n  <div class=\"case-study-services__ctn\">\n\n    <h4>DEKRA Services Used <\/h4>\n\n    <ul>\n            <li>\n        <a href=\"https:\/\/dekra-arbeit.com.al\/en\/for-companies\/event-and-logistics-services\/\">\n          <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg>          <span>Event &amp; Logistic Services<\/span>\n        <\/a>\n      <\/li>\n            <li>\n        <a href=\"https:\/\/dekra-arbeit.com.al\/en\/for-companies\/event-and-logistics-services\/promotions\/\">\n          <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg>          <span>Promotions<\/span>\n        <\/a>\n      <\/li>\n          <\/ul>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-benefits c\">\n  <div class=\"case-study-benefits__ctn\">\n\n    <span class=\"small-headline\">Benefits<\/span>\n\n    <ul>\n            <li>\n          <span class=\"h2\">1.<\/span>\n          <h4>Organization of in-store promotions<\/h4>\n          <p>190 promoters and 1400 gifts distributed with the purchase of Barcaffe Cappuccino.<\/p>\n      <\/li>\n            <li>\n          <span class=\"h2\">2.<\/span>\n          <h4>Organization of outdoor promotions<\/h4>\n          <p>56 promoters, 9900  samples of Barcaffe Cappuccino shared.<\/p>\n      <\/li>\n            <li>\n          <span class=\"h2\">3.<\/span>\n          <h4>Successful product placement<\/h4>\n          <p>Atlantic has successfully increased sales of the new Barcaffe Cappuccino.<\/p>\n      <\/li>\n            <li>\n          <span class=\"h2\">4.<\/span>\n          <h4>Recommending to a friend<\/h4>\n          <p>The promotion encouraged customers to recommend the promotion and the product to their friends.<\/p>\n      <\/li>\n          <\/ul>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"testimonial  \">\n\n    <div class=\"c\">\n        \n                <div class=\"testimonial__right testimonial__right--full\" data-anim=\"opacity,y\" data-anim-delay=\".3\">\n\n        <div class=\"swiper-container\">\n\n            <div class=\"swiper-wrapper\">\n\n                            <div class=\"testimonial__item swiper-slide\">\n                    <div class=\"decor\">\n                        <svg class=\"icon\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 30 30\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n          d=\"M12.12 23.28c0 3.6-2.64 6.12-6 6.12C1.68 29.28 0 24.96 0 21.72 0 16.32.48 9.96 10.08 0L12 1.44c-2.16 2.04-7.56 8.4-7.56 13.68 0 .72.12 1.56.36 2.16.72-.24 1.44-.24 2.04-.24 3.84 0 5.28 2.88 5.28 6.24Zm17.04 0c0 3.6-2.64 6.12-6 6.12-4.44-.12-6.12-4.44-6.12-7.68 0-5.4.48-11.76 10.08-21.72l1.92 1.44c-2.16 2.04-7.56 8.4-7.56 13.68 0 .72.12 1.56.36 2.16.72-.24 1.44-.24 2.04-.24 3.84 0 5.28 2.88 5.28 6.24Z\"\n          fill=\"#006B52\"><\/path>\n<\/svg>                    <\/div>\n\n                    <div class=\"testimonial__content\">\n\n                        <p class=\"h2\">Thank you DEKRA team for the great cooperation! Your skills, quality of service and incredible speed of realization of retail promotions have contributed to making our brands even more successful in the market. We look forward to new projects together!<\/p>\n                        <p class=\"h4\">Majda Berislavi\u0107<\/p>\n                        <span>Head of Programs and Promotion, Atlantic<\/span>\n\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n\n        <\/div>\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section class=\"services\" data-hash=\"services\">\n  <div class=\"c\">\n\n    <div class=\"services__image-text\">\n\n      <div class=\"services__text\">\n        <h2 class=\"h5\" data-anim=\"opacity,x-\" data-anim-delay=\".3\">DEKRA SERVICES<\/h2>\n        <ul>\n                  <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n            <a href=\"https:\/\/dekra-arbeit.com.al\/en\/for-companies\/agency-work\/\">\n              <span class=\"arrow\"><svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg><\/span>\n              <h3 class=\"h4\">Agency work<\/h3>\n            <\/a>\n            <p>Different options of hiring-out workers under a fixed-term period.<\/p>\n          <\/li>\n                  <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n            <a href=\"https:\/\/dekra-arbeit.com.al\/en\/for-companies\/hr-consulting\/\">\n              <span class=\"arrow\"><svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg><\/span>\n              <h3 class=\"h4\">HR consulting<\/h3>\n            <\/a>\n     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